Contextual Selling – A New Sales Paradigm for the 21st Century, a Sales Book authored by Rajan Parulekar is written for sales professionals who are into sales of B2B, High-Value Industrial/Projects/IT/Services. It is also recommended for entrepreneurs from SMEs, start-ups who wish to develop a Winning Sales Strategy.
The Sales Book covers the entire value-selling process starting from Prospecting, Objection Handling, Negotiation, Key Account Management to Order Closing. Financial acumen essential in achieving the desired Top-Line ( Revenue) and Bottom-Line ( Profitability) makes the book practical . Written in a simple and easy-to-understand style, it is for those who feel their top-end products and services deserve a premium! What do buyers say about the book!