Making the Difficult, Understandable

A case study of a 733 employee construction trade company that wanted to save money on its medical plan while maintaining the same level of company benefits.

Client: 733 Employees, Construction Trades

Issue:  The employer wanted to implement an innovative medical plan arrangement that would save money without reducing benefits.  Success of this new arrangement hinged on the employees using their benefits at point of service differently than in the past.

Solution:  Paradigm Group’s account management team knew that employees had historically accessed their various benefits in the same way, but that the new medical plan would require a different process.  They recognized that although the employer’s plan was comprehensive and competitive, employees’ attention likely would focus on the new process, which could be confusing without careful explanation.  The team decided to avoid complicated verbal and written communications in favor of simple graphics designed to give employees easily understood and readily recalled images to use when they used their medical plan benefits.  The images were featured in an initial announcement and reinforced in the open enrollment presentation and meeting handouts. 

Outcome:  Simplified images and a multi-pronged communications campaign allowed employees to appreciate the good news of stable benefits and payroll deductions instead of focusing on the new, more complicated delivery system. 

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Measurable Leadership Development Programs

A case study of a 475 employee healthcare electronic records company that wanted to provide a management workshops as part of its leadership development program.

Client: 475 employees - Healthcare Electronic Records Company

Issue: As part of its leadership development program, the client wanted to provide an interactive management workshop on Delivering Effective Employee Feedback.

Solution: Paradigm Group worked with the client to create and deliver four customized one-hour interactive presentations to all leadership development candidates within the organization.  The sessions included a pre-test and post-test to measure learning and track effectiveness of training.

Outcome: 91% of participants reported a significant improvement in their managerial feedback knowledge and skills as a result of the group training.

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